What is Google Ads?
What is it?
Google Ads are ads that are shown on Google along with organic (unpaid) search results when people search for products or services that you provide.
For example: If you are wanting to advertise to people looking for vintage clothing, every time someone searches for "vintage clothing", "70's clothing", or "Rockabilly clothing" on Google, your ad can be shown to these potential buyers.
With Google Ads, you can show up for 1000s of keywords that are relevant to your business, and the services you provide.
Google Ads are extremely powerful because of how targeted they are, meaning you can decide which locations you want to advertise to, which days you want to advertise on, and the demographic that you'd like to focus on. Google ads help you connect with your target market at the right time and the right place with the right ads.
Pay-Per-Click Basis
With Google Ads, you are charged by Google only when someone actually clicks on your ad, which means the risk associated is very low, unlike some other forms of marketing.
Highly customised
Within your Google Ads account, you can set up various campaigns for different product ranges of service type, and assign a monthly or daily budget for each campaign, which means you have a service that you are wanting to focus on more than others, you can do that easily.
Order of Google Ads
Google ads work on an auction system, where you bid for your ad to show up. However, keep in mind that it's a bit different than a traditional auction system, where the highest bidder takes home the prize. With Google Ads, you need ad quality, ad relevance, landing page experience AND a good bid, which together determine if you win first place.
Lead Generation
It's not all about clicks. You want quality leads that eventually turn into business for you. This requires data analyses, regular optimisation and a good strategy, which ultimately turns into business for you.
Learn more about Google Ads
Google Ads are ads that are shown on Google along with organic (unpaid) search results when people search for products or services that you provide.
For example: If you are wanting to advertise to people looking for vintage clothing, every time someone searches for "vintage clothing", "70's clothing", or "Rockabilly clothing" on Google, your ad can be shown to these potential buyers.
With Google Ads, you can show up for 1000s of keywords that are relevant to your business, and the services you provide.
Google Ads are extremely powerful because of how targeted they are, meaning you can decide which locations you want to advertise to, which days you want to advertise on, and the demographic that you'd like to focus on. Google ads help you connect with your target market at the right time and the right place with the right ads.
Pay-Per-Click Basis
With Google Ads, you are charged by Google only when someone actually clicks on your ad, which means the risk associated is very low, unlike some other forms of marketing.
Highly customised
Within your Google Ads account, you can set up various campaigns for different product ranges of service type, and assign a monthly or daily budget for each campaign, which means you have a service that you are wanting to focus on more than others, you can do that easily.
Order of Google Ads
Google ads work on an auction system, where you bid for your ad to show up. However, keep in mind that it's a bit different than a traditional auction system, where the highest bidder takes home the prize. With Google Ads, you need ad quality, ad relevance, landing page experience AND a good bid, which together determine if you win first place.
Lead Generation
It's not all about clicks. You want quality leads that eventually turn into business for you. This requires data analyses, regular optimisation and a good strategy, which ultimately turns into business for you.
Learn more about Google Ads
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