Should My Business Get It's Own App?
Since Apple launched the AppStore in 2008, smartphones and apps have completely changed the way we interact with the world.
From reading the news to paying bills, from connecting with friends and family to ordering our takeaways, from watching TV shows to learning road rules – we navigate through life with apps.
Recently at a food court I noticed a group of six friends having lunch together, but not one of them was talking – they were all glued to their phones, stuck in the world of infinite scroll. (How often are we guilty of that?)
Since apps have taken over the world, and are consuming people’s attention, does it make sense for your business to get its own app?
The answer to that question very much depends on the nature of your business. Whole businesses have been built on apps – social media companies for example, plus the likes of Uber Eats, Lime scooters and more. Closer to home, the list of New Zealand’s top downloaded paid iPhone apps of 2019 featured several NZ-specific apps.
According to Apple, the top five downloaded paid apps in New Zealand last year were:
So, four of the top five paid apps were New Zealand-specific.
Whereas in the list of top free apps for New Zealand, the highest ranking New Zealand app was TVNZ at number 20. The only other New Zealand apps in the top 30 belonged to Vodafone NZ, Spark, Air NZ and ANZ.
Seeing that these New Zealand household names only just scraped into the top 30 is a good reality check. If you’re thinking about getting an app built for your business, it is important to realise that a “build it and they will come” mindset does not work in the world of apps.
Secondly, even when you manage to get users to download your app, studies by Quettra found that 77 percent of apps stop being used within just three days. After 30 days that figure jumps to 90 percent!
If that surprises you, just pause and think about how many apps you have installed on your phone, and which apps you actually use most weeks. The number of apps that we regularly use is tiny compared with the vast number of apps available. But apps can still be beneficial for some businesses.
Firstly, if an app is part of your core product offering, then of course you need to invest in the app. But for businesses where an app is completely optional, here are two key questions that can help you decide whether an app will help your business.
Keen to know more? Read the full article here
From reading the news to paying bills, from connecting with friends and family to ordering our takeaways, from watching TV shows to learning road rules – we navigate through life with apps.
Recently at a food court I noticed a group of six friends having lunch together, but not one of them was talking – they were all glued to their phones, stuck in the world of infinite scroll. (How often are we guilty of that?)
Since apps have taken over the world, and are consuming people’s attention, does it make sense for your business to get its own app?
The answer to that question very much depends on the nature of your business. Whole businesses have been built on apps – social media companies for example, plus the likes of Uber Eats, Lime scooters and more. Closer to home, the list of New Zealand’s top downloaded paid iPhone apps of 2019 featured several NZ-specific apps.
According to Apple, the top five downloaded paid apps in New Zealand last year were:
- New Zealand Driving Theory Test
- Coastguard New Zealand
- The Wonder Weeks
- Road Code Learners Test New Zealand
- Te Reo Māori
So, four of the top five paid apps were New Zealand-specific.
Whereas in the list of top free apps for New Zealand, the highest ranking New Zealand app was TVNZ at number 20. The only other New Zealand apps in the top 30 belonged to Vodafone NZ, Spark, Air NZ and ANZ.
Seeing that these New Zealand household names only just scraped into the top 30 is a good reality check. If you’re thinking about getting an app built for your business, it is important to realise that a “build it and they will come” mindset does not work in the world of apps.
Secondly, even when you manage to get users to download your app, studies by Quettra found that 77 percent of apps stop being used within just three days. After 30 days that figure jumps to 90 percent!
If that surprises you, just pause and think about how many apps you have installed on your phone, and which apps you actually use most weeks. The number of apps that we regularly use is tiny compared with the vast number of apps available. But apps can still be beneficial for some businesses.
Firstly, if an app is part of your core product offering, then of course you need to invest in the app. But for businesses where an app is completely optional, here are two key questions that can help you decide whether an app will help your business.
Keen to know more? Read the full article here
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