Posts

Facebook Ads or Google Ads – Which One is Better For Your Business?

If you’re wanting to get more leads and sales in your business, should you spend more on Facebook ads or Google Ads? The answer depends on the nature of your business, your product or service, and your target market. I like to use a useful traditional advertising analogy to explain the difference between Google Ads and Facebook ads . Cast your mind back 20 years.  If you needed a plumber, electrician or dentist, where did you look?  The Yellow Pages of course. It was the go-to place for high intent-based searching for products and services. For some businesses being in the Yellow Pages was their biggest source of leads.  But that wasn’t the case for all businesses. If a retail store had a promotion, or a company was launching a new product, or a business just wanted to get in front of people who weren’t picking up the Yellow Pages, businesses used newspaper ads, radio ads or TV ads. All of these types of advertising were designed to reach people who weren’t activel...
Post a Comment
Read more

What is Google Ads?

What is it? Google Ads are ads that are shown on Google along with organic (unpaid) search results when people search for products or services that you provide. For example: If you are wanting to advertise to people looking for vintage clothing, every time someone searches for "vintage clothing", "70's clothing", or "Rockabilly clothing" on Google, your ad can be shown to these potential buyers. With Google Ads, you can show up for 1000s of keywords that are relevant to your business, and the services you provide. Google Ads are extremely powerful because of how targeted they are, meaning you can decide which locations you want to advertise to, which days you want to advertise on, and the demographic that you'd like to focus on.  Google ads help you connect with your target market at the right time and the right place with the right ads. Pay-Per-Click Basis With Google Ads, you are charged by Google only when someone actually clicks on...
Post a Comment
Read more

Should My Business Get It's Own App?

Since Apple launched the AppStore in 2008, smartphones and apps have completely changed the way we interact with the world.  From reading the news to paying bills, from connecting with friends and family to ordering our takeaways, from watching TV shows to learning road rules – we navigate through life with apps.  Recently at a food court I noticed a group of six friends having lunch together, but not one of them was talking – they were all glued to their phones, stuck in the world of infinite scroll. (How often are we guilty of that?) Since apps have taken over the world, and are consuming people’s attention, does it make sense for your business to get its own app?  The answer to that question very much depends on the nature of your business. Whole businesses have been built on apps – social media companies for example, plus the likes of Uber Eats, Lime scooters and more. Closer to home, the list of New Zealand’s top downloaded paid iPhone apps of 2019 featured s...
Post a Comment
Read more